Salesforce is a Customer Relationship Management (CRM) solution, which is delivered to businesses over the internet using the software as a service model. Salesforce CRM combines business processes, people, and technology to achieve this single goal: getting and keeping satisfied customers. It's an overall strategy to help you learn more about your customers and their behavior so you can develop stronger, lasting relationships that will benefit both you and your customers. It’s very hard to run a successful business without a strong focus on CRM.
Salesforce involves many different areas of your company, like sales, marketing and customer service. Salesforce.com offers a technology solution for all those areas… and more. With Salesforce CRM software as a service and Force.com cloud computing platform, you can mind your customers and your budget at the same time (very important in today’s economy).
Salesforce extension Service Cloud allows customer service people to monitor and manage conversations that are happening about their company on social media such as Facebook, LinkedIn, and Twitter. You can do this from within your customer service system, and Twitter is only one of many places where these conversations are happening.
Salesforce for Google Apps, a new product for all of those using Salesforce.com available at no additional charge. It brings the collaboration and communications features of Google Apps directly into the user experience of Salesforce.com, and is focused on streamlining the activities most frequently requested by our users.
Salesforce users can customize their CRM application. In the system, there are tabs such as "Contacts", "Reports", and "Accounts". Each tab contains associated information. For example, "Contacts" has standard fields like First Name, Last Name, and Email. Customization can be done on each tab, by adding user-defined custom fields.