SAP CRM screenshots
SAP CRM is the part of the SAP Business Suite. It not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term SAP has helped best-run companies in more than 25 industries to achieve excellence in all aspects of customer relationship management.
Top-performing organizations have realized that they need to build their businesses around the customer to ensure long-term success. They know who their most valuable customers are and understand their needs and buying habits. They target and tailor their offerings and personalize their interactions with their customers. They design and continuously improve business processes across their entire ecosystem — including suppliers and channel partners — to respond quickly to changing customer needs. Essentially, this is what SAP CRM is about.
SAP CRM is used by Coca-Cola Co. The system is set up to look similar to Coca-Cola's existing order guide that users currently consult for their ordering needs. For Coca-Cola, the system will provide opportunities for up-sell, cross-sell and product availability data. The ordering engine runs its point-of-sale data management through NetWeaver BI, SAP CRM and SAP ERP.
For years, SAP CRM has been claiming supremacy in the CRM market by virtue of its market share numbers. And for years, competitors like Siebel and Salesforce.com have countered that many of the CRM seats SAP sold are sitting unused on customer shelves because the application was bundled together with ERP and sold at a discount.
With SAP CRM, marketers gain the essential business insights needed to make intelligent decisions, sharpen their focus on customers to drive demand and increase customer retention, and better manage marketing resources to do more with less. Key SAP CRM marketing capabilities include Marketing resource and brand management, Campaign management, Segmentation and list management, Real-time offer management, Loyalty management, E-marketing